Company: HRonwheels
Industry: Marketing & Communications
Location: Lagos
Job Type: Full Time
Sector: Retail, Fashion & FMCG
Salary: NGN 75,000 – 150,000

Job Summary:

HRonwheels is seeking a Digital Marketer responsible for developing, implementing, and managing digital marketing strategies to enhance the online presence, visibility, and engagement of the company. The role involves shaping innovative digital media strategies, executing media plans, and optimizing marketing campaign performance.

• Minimum Qualification: HND
• Experience Level: Mid level
• Experience Length: 3 years

Responsibilities:

• Develop and execute a comprehensive digital marketing strategy aimed at boosting online sales, acquiring new customers, and increasing brand awareness.
• Strategize and oversee digital advertising campaigns, display, social media ads, and other paid media channels, aiming for targeted ROI.
• Optimize website content, conduct keyword research, and implement on-page and off-page SEO techniques to enhance organic search rankings.
• Create and manage email marketing campaigns, incorporating segmentation and automation to optimize customer engagement and retention.
• Cultivate and sustain a robust social media presence, crafting compelling content to expand the audience and drive traffic to the website.
• Continuously analyze user behavior and website performance to enhance conversion rates and refine the customer journey.
• Monitor and analyze key performance indicators, delivering regular reports on the effectiveness of marketing campaigns.
• Stay updated with industry trends, competitor strategies, and emerging opportunities in the eCommerce space.

Qualification and Experience:

• Minimum of an HND/BSc in Marketing, Digital Marketing, or a related field.
• Minimum of 3 years proven experience in digital marketing roles, demonstrating successful strategy implementation and results.
• Familiarity with digital marketing tools, analytics platforms, content management systems, and email marketing platforms.
• Strong understanding of SEO principles and best practices.
• Experience with content creation and digital tools is a plus.
• Familiarity with e-commerce and online channels.

Required Competencies and Skills:

• Proficient in digital marketing tools and platforms.
• Excellent written and verbal communication skills.
• Analytical mindset with the ability to interpret data and trends.
• Creativity and a keen eye for design.
• Ability to manage multiple projects and deadlines.
• Strong interpersonal and collaborative skills.

If you are passionate about digital marketing and possess the skills to drive online engagement and sales, join our dynamic team by applying today!

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